“Echoes & Reflections is a nonprofit organization dedicated to reshaping the way teachers and students understand, process and navigate the world through the events of the Holocaust. A unique identity was designed with custom patterns and fonts anchored in geometry and bold rudimentary colors.
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“A brand guide was created to kick off this rebrand. Custom numbers, patterns and watercolors were created by hand in order to help set the tone of Echoes & Reflections manifesto.
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“Creating posters, infographics, eblasts, flyers, folders, postcards, books, brochures, promo materials, recordings and digital assets were all elements that helped relaunch Echoes & Reflections. ”
“The rebrand included a new website with dual purpose. It promotes and informs educators about Echoes & Reflections, but also (now) provides a digitized version of their lesson plan book.
The challenge was to create and organize large amounts of information into a user-friendly, digital experience.
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“Banner ads, social media ads and gifs were created for a marketing campaign to elevate Echoes & Reflections online presence and overall reach. ”
