The American Heart association needed a persuasive campaign focused on encouraging the country to reduce sugar consumption. Strategy for this campaign was to create message-driven designs. This one-color campaign helped build support for the proposed tax and also gave health awareness to the general public.
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Strategy – Campaign – Web – Illustration
“The American Heart Association needed a persuasive campaign focused on encouraging the country to reduce sugar consumption. Strategy for this campaign was to create message-driven designs. This one-color campaign helped build support for the proposed tax and also gave health awareness to the general public.
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