“Unique remote experiences are what Equinox Expeditions pride themselves on. This brand refresh initiative focused on increasing their target market by creating a digital presence. Their honest and pure foundation as a company needed to align with their daring and adventurous experiences. Logo, posters, website, packaging and event design was created in order to roll out the new brand. To connect the brand with the Alaskan history and heritage, totem Animals and patterns were created.
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“Beers for Bears was a proposed fundraising initiative for Equinox Expeditions to bring awareness to the scarce polar bear population that continues to dwindle. Illustrated posters and dual purpose coaster patches were made to support the event.
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